John Metcalf

209 Fayetteville St., Raleigh, NC 27603
828.280.8082; [email protected]

Originally with The Policy Group from 2004 through 2006 and rejoining the firm in 2010, Mr. Metcalf delivers a balanced interpretation of the potential impact of legislation within the public and private sector to the firm’s varied and expanding clientele.  

Fueled by a diverse background in public relations and marketing, Mr. Metcalf contributes an informed, hands-on approach with proven experience in coalition building and the implementation of grassroots initiatives.  In addition to his comprehensive advocacy duties within The Policy Group, he owns and operates Carolina Strategies, a public relations and marketing firm based in Asheville, North Carolina, which specializes in small business and municipal advertising and branding.  

Mr. Metcalf’s genuine ability to forge and cultivate sound relationships with legislative members is enhanced by his varied involvement in governmental affairs throughout his professional career.  Actively engaged in strategic lobbying efforts on the behalf of The Policy Group’s clients, Mr. Metcalf also oversees the firm’s ongoing business development and charitable involvement.


  • The College of Charleston, Charleston, South Carolina

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